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Behavioural Finance
By:William Forbes
Published on 2009-10-19 by John Wiley & Sons

The study of Behavioural finance is relatively new and examines how individuals’ attitudes and behaviour affect their financial decisions and financial markets. ‘Behavioural Finance’ builds on existing knowledge and skills that students have already gained on an introductory finance or corporate finance course. The primary focus of the book is on how behavioural approaches extend what students already know. At each stage the theory is developed by application to the FTSE 100 companies and their valuation and strategy. This approach helps the reader understand how behavioural models can be applied to everyday problems faced by practitioners at both a market and individual company level. The book develops simple formal expositions of existing attempts to model the impact of behavioural bias on investor/managers’ decisions. Where possible this is done grounding the discussion in practical, numerical, examples from the financial press and business life.

This Book was ranked at 3 by Google Books for keyword finance.

Book ID of Behavioural Finance's Books is Z4vcsDLN3QgC, Book which was written byWilliam Forbeshave ETAG "DnTB/TEJ51Q"

Book which was published by John Wiley & Sons since 2009-10-19 have ISBNs, ISBN 13 Code is 9780470028049 and ISBN 10 Code is 0470028041

Book which have "464 Pages" is Printed at BOOK under CategoryBusiness and Economics

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